CONTACT: Kristen Sullivan, New Balance Athletic Shoe, Inc.
617/746-2421, kristen.sullivan@newbalance.com
Jim Spier, National Scholastic Sports Foundation
919/490-5206, jim.spier@nationalscholastic.org
NEW
BALANCE PARTNERS WITH NATIONAL SCHOLASTIC SPORTS FOUNDATION AND THE NEW
BALANCE TRACK & FIELD CENTER AT THE ARMORY FOR THE NEW BALANCE
INDOOR NATIONALS
BOSTON, MA, December 8, 2010 – Global athletic leader New Balance is
pleased to announce an official multi-year partnership with the
National Scholastic Sports Foundation (NSSF) and the New Balance Track
& Field Center at the Armory in New York City in the New Balance
Indoor Nationals. The event will bring together the best indoor track
and field high school athletes from across the country for a weekend of
intense competition.
“New
Balance is thrilled to partner with the NSSF and the Armory for the New
Balance Indoor Nationals,” said Josh Rowe, marketing manager, running
at New Balance. “Serving as an official sponsor of this event is an
effective way for us to support the high school track and field running
community. It is also very exciting for us to have both the indoor and
outdoor high school track and field national meets under one New Balance
umbrella.”
For
the past decade there have been two indoor national championship meets,
with the National Scholastic Sports Foundation operating one of the
meets, the Indoor Nationals (previously called the Indoor Classic) since
1999, most recently hosting it at the Reggie Lewis Sports Complex in
Boston, MA. The new three way partnership of New Balance, the NSSF, and
the New Balance Track & Field Center at the Armory combines the two
distinct events into one high school track & field championship meet
at the world’s greatest indoor track and field facility.
“We
are excited to partner with both New Balance and the New Balance Track
& Field Center at the Armory for this meet,” said meet director Jim
Spier. “We recognize the passion and commitment both entities bring to
high school running and are eager to work together. Now having one
indoor high school championship means that the most talented
student-athletes in the country will be competing head-to-head in one
unified meet, which will bring this event to new unprecedented levels.”
“We
are delighted that New Balance and the National Scholastic Sports
Foundation have joined to bring a true unified National High School
Championship here to the Armory,” said Armory President Norb Sander. “It
will be a great meet with a wonderful setting for our student-athletes
from across the country.”
Similar
to the New Balance Outdoor Nationals, the New Balance Indoor Nationals
event will feature a team scoring element in addition to the individual
championships. Specifically, scoring will award points to the top 8
places (10-8-6-5-4-3-2-1) in each event. New Balance will award trophies
to the top three boys and girls teams, for a total of six trophies. New
Balance will also award the top program for each gender with uniforms
for the upcoming 2010-2011 season.
In 2011, the New Balance Indoor Nationals will be held on March 11-13th.
About New Balance
New
Balance, headquartered in Boston, MA has the following mission:
Demonstrating responsible leadership, we build global brands that
athletes are proud to wear, associates are proud to create and
communities are proud to host. New Balance
employs more than 4000 people around the globe, and in 2008 reported
worldwide sales of $1.64 billion. For more information please visit http://www.newbalance.com.
About NSSF
The
National Scholastic Sports Foundation is an organization dedicated to
the support of junior age (sub-20) and high school track and field.
Aside from offering support to the USATF Junior Track and Field and
selected high school track and field meets, we own and operate the NB
Indoor Nationals, the New Balance Outdoor Nationals, and the Great
American Cross Country Festival. For more information please visit: www.nationalscholastic.org.
About the Armory Foundation:
A
non-profit organization based in New York City, the Armory hosts over
100 indoor track & field meets yearly with over 125,000 individual
athletes. Besides its many youth sports and educational programs, the
Armory directs the Hispanic Games, The New Balance Games, and the New
Balance Collegiate at the Armory the largest indoor college meet
nationally. The Armory is additionally the owner of the Millrose Games
at Madison Square Garden. For more information please visit: www.ArmoryTrack.com
