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Stella McCartney's Team GB outfit for London 2012 comes under fire | Sport | The Guardian

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Mar 25 2012, 05:24 PM | 2373 views
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Phillips Idowu, left, and Jessica Ennis model the Team GB outfit which has been designed by Stella McCartney. Photograph: Carl Court/AFP/Getty Images British heptathlete Jessica Ennis models an outfit during a show at the launch of the team kit that will be worn by British athletes at the London 2012 Olympic and Paralympic Games at the Tower of London in London, Thursday, March 22, 2012. The kit unveil

Stella McCartney's Team GB outfit for London 2012 comes under fire

Absence of red in outfits criticised by sports psychologist
Wearing red has shown to increase probability of victory

 - guardian.co.uk, Thursday 22 March 2012 15.48 EDT

Stella McCartney may have disadvantaged Team GB by failing to include more red in their outfits for London 2012. The designs – based around a deconstructed Union flag – drew a mixed reaction after they were unveiled at the Tower of London on Thursday, but were criticised by a leading sports psychologist as well as an academic who has done extensive research on the impact of uniform colour on athlete performance.

Professor Robert Barton, along with his university of Durham colleague Dr Russell Hill, co-authored a report in 2005 that showed that wearing the colour red consistently increased athletes' probability of victory. Their initial study was based around combat sports – for which competitors are randomly assigned either blue or red uniforms – at the Athens Olympics, but subsequent research has shown similar trends across a range of sports.

"Obviously she has designed these from a fashion...

Read the full article at http://www.guardian.co.uk/sport/2012/mar/22/stella-mccartney-team-g...


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3 comment(s)  
Chris Nickinson
Ya don't like these.
Kevin
"Absence of red in outfits criticised by sports psychologist
Wearing red has shown to increase probability of victory" -

Jamaica might have something to say about this . . .
ross
 
 
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