Nasdaq's Greifeld aims to elevate game with USATF Foundation

By John McCrank | Reuters – Thu, Aug 16, 2012

NEW YORK (Reuters) - For Nasdaq OMX Group Chief Executive Robert Greifeld, attending his first Summer Olympics this year in London was as much a wakeup call as it was a realization of a childhood dream.

"Sitting there as a lifelong track fan and to be in a stadium where there are 80,000 screaming people for the sport that you love, you say, 'well why can't this happen more often?'" Greifeld said in an interview. "There are efforts that have to be brought to bear to make the sport more prominent."