I knew of him long before I met him. Da Whiz, aka Dwayne Peanut Harms, as already an iconic figure in Northern California running circles by the time I started seeing him at track meets, road races and watering holes that shall remain nameless.
Peanut Harms on Team Business, Two Questions from RBR, by Larry Eder - RunBlogRun
Peanut Harms on Team Business, Two Questions from RBR, by Larry Eder
RBR, # 7. Key to a team supplier, you hit events, how many events do you go to each year?
Peanut Harms: The team business is acutely relationship driven business, therefore, establishing key relationships while attending events is key to our strategy. Of course, event sales can be significant, but face to face interaction is what drives Team business. It may be labor intensive but, it is necessary. People most often will buy from people they know and are familiar with more often than from some arbitrary catalog that they receive in the mail.
Read the full article at http://www.runblogrun.com/2013/02/peanut-harms-on-team-business-two...