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The social media savvy 800-meter Olympian, Nick Symmonds, talks about the inspiration behind his eBay Twitter handle auction, discusses the importance of understanding social media as a an athlete with invested sponsors, and gives his perspective on why he thinks online social interaction is one of the most important tools for athletes and brands to connect with the people who matter most—the fans.
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Hanson Dodge Creative is America's leading active lifestyle agency. The full-service firm was established in 1984 and specializes in helping global brands attain market leadership through the strategic integration of world-class branding, relationship marketing, social media, e-commerce and advanced interactive technology. Clients include Wilson Sporting Goods, Trek, Wolverine, Briggs & Riley Travelware, Thule and Kmart. www.hansondodge.com