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Team New Balance Signs Top US Runner Emma Coburn

Published by
DyeStatPRO.com   Jun 9th 2013, 8:49pm
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FOR IMMEDIATE RELEASE

CONTACT:         Mary Lawton, Global PR Manager, New Balance

617-746-2525, [email protected]

 

Team New Balance signs top US runner EMMA COBURN

Boston, June 9, 2013 – Global athletic leader New Balance announced today the signing of 2012 Olympic Steeplechase Finalist and two-time U.S. National Champion, Emma Coburn to a multi-year endorsement contract.  Coburn a Crested Butte, Colorado native and recent graduate of University of Colorado, is one of the top female middle distance runners in the world.

“I am thrilled to join Team New Balance as I start my professional career,” says Emma Coburn.  “New Balance has a long-standing history as an excellent running company and I am honored to become a part of it. I look forward to a bright future and partnership with Team New Balance.”

“We are really excited to welcome Emma into the New Balance running family.  She is joining a talented group of fast New Balance athletes and will fit in well with our efforts in the running category,” says Tom Carleo, Vice President of Running at New Balance.  “Emma has the intelligence and personality that align well with our growing Team New Balance roster.   We look forward to learning from Emma and helping her achieve her athletic dreams with the best in New Balance product, technology and service.”

As a three-time NCAA Champion, the 2011 U.S. Steeplechase Champion, U.S. Olympic Trials Champion and after placing 9th overall in the Steeplechase at the 2012 Summer Olympics, Coburn has established herself as an expert in this unique event.  Under the coaching of Mark Wetmore and Heather Burroughs, Coburn will be reunited with Jenny Simpson in her professional running career.  Simpson, a former teammate at University of Colorado, is a 2009 U.S. Steeplechase Champion, 2011 World Champion and a member of Team New Balance.  

The first event Coburn will compete in as a part of Team New Balance will be the USATF Nationals in Des Moines, Iowa June 20th – 23rd where she will look to regain her title in the Steeplechase.

 

About New Balance:

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host.  New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K.  New Balance employs more than 4,000 associates around the globe, and in 2012 reported worldwide sales of $2.39 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com. 

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4 comment(s)
DougB
Growing up in Crested Butte, elevation 8,000 feet, Emma Coburn is a rare example in American distance running where talent and altitude intersected. There just aren't that many places where you can grow up that high. She's practically ... Kenyan.

What an athlete. Marketable and medal-worthy. If NB hadn't nabbed her maybe she would have been the first pro track athlete to sign their contract with a shampoo company : )
Scott Bush

Chris Nickinson, on , said:

Building a stable of Coloardo runners?


Not a bad direction to take. I am sure Jenny rejoining Wetmore and training with Coburn fairly regularly influenced her a bit. It'll be interesting to see how NB markets Coburn, as I believe she has the highest upside from a marketability standpoint at this time than any other U.S. distance runner besides Mary Cain.

I also like that she's going to stay with Wetmore. Coburn knows what works and staying in that structured of a program should help her transition nicely into being a pro. That and the fact that she has Simpson around to teach her the day-to-day work she'll need to put in as a pro. Great signing New Balance!
dkap
The "B" in NB must stand for Buffaloes.

Dan
Chris Nickinson
Building a stable of Coloardo runners?
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